To Prime or Not to Prime

Listen, I know how many of you are wondering should you prime before applying your makeup or shouldn’t you prime?   Here it is in a nutshell, all of us makeup artist will tell you it is very important that you prime your canvas (your face), prior to applying anything to your skin.

Think about it like this, if you were getting ready to paint your walls in your home, you would first need to prime them so the paint would go on smooth and it would cover any flaws…  Much like a primer, it does the something, where it camouflages any of the imperfections on your skin like fine lines or wrinkles.


You see how flawless my makeup looks?  Like I said much of it starts with the way we prime and in my last post I told you all about my skincare regimen, which leads into the process…  Let’s talk about the reasons why makeup artists such as myself use primers for our clients as well as for ourselves.  Primers are applied to the face and sit for about 30 seconds before your foundation on clean, moisturized skin to create a barrier between your skin and your natural oils and your makeup.

My goto primer is from E.L.F. Cosmetics, Poreless Putty PrimerThis primer smoothes the skin and preps it with Squalane (Squalane- It balances oil production, providing just enough moisture to keep the skin clear and healthy.  Squalane oil also has powerful anti-aging properties and will help the skin age gracefully as well as anti-inflammatory benefits to help with skin conditions such as acne and eczema).


Don’t skip this step it’s very important in making your foundation last all day.  This is our little secret that I just let you in on.  Why our makeup looks just applied after a long day of being on set, running meetings, meeting clients, and errands you name it we still look as if we just applied our makeup.

I will also tell you there are different types of Primers for skin-types.  I have a few in my makeup bag that I love, one that is a goto for my clients with oily skin is E.L.F. Beautifully Bare Luminous Matte Makeup Primer.  It brightens and plumps with Hyaluronic Acid and Collagen (gives a radiant, glowing complexion),  I also use the Matte Putty Primer it mattifies skin with Kaolin (is a clay mineral) Clay and White Charcoal (Perfect for those who want a shine-free matte complexion).

Now one last thing I want to leave you with HOW TO APPLY PRIMER: The best way to apply primer is with your fingers, its the best and easiest way to blend everything and get a seamless finish.  “A makeup brush will just drag the primer around.”  If you don’t really like to touch your skin with your fingers or you’re a germophobe, you can always use a slightly damp Beautyblender sponge.  Like I stated before, you need to allow your facial primer to dry for about 30 seconds, before layering anything on top in order to avoid disturbing the makeup.  TIP:  With any primer make sure it’s applied in a small dime-to-nickel-size amount and it’s fully blended in.

Try out a few see how they work for you and if you feel they don’t help, it may mean you just haven’t found the right facial primer for your skin type.

Stay Fabulous, Always Flawless!

Article by: Sonya LaRae- Certified Image Consultant, MUA, Certified Relationship/Lifestyle Expert, Educator, and Motivational Speaker

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Natural Skincare

Photo by Retha Ferguson on

Many times we seek out products that we think will make our skin feel and look healthy, but in fact, we are doing the exact opposite.  I, for one, know this to be true from years of working with clients and teaching them proper skincare for their particular skincare needs.

I know for me my skin is super sensitive, and I make the joke that if you think of touching my face, it automatically reacts… LOL!! I am asked daily what do I use on my skin, and how do I keep it so healthy?  Ladies, I’m going to be 100% upfront with you “I am that all-natural skincare kind of girl.”  

What does that mean?  Most of my skincare regiment is found right in your kitchen.  Yup, you heard me correctly, it is found in your kitchen.  My first line of skincare is none other than H2O.


That’s correct; you read that right, it is water.  I mean, most people don’t realize how important it is for healthy skin to have enough hydration, and that starts within.  Your skin is an organ one of the largest, with cells made up primarily of water; so when it is deprived of water, it suffers.  With all that being stated it is important that you set for yourself a daily water intake schedule.  I personally drink about 52fl. oz of water per day, starting my day off with an 8oz glass of room temperature bottled water.

Now let’s get into my skin regiment – if you’d like to receive more of my tips you should follow our Instagram page at

The most effective way that I found to remove my makeup was to use a facial oil, but over the counter, facial oils irritated my skin; so I decided I would use pure olive oil.  Yes, olive oil it’s a natural emollient, which breaks down makeup and even melts away the toughest of mascara.  I use a dampened makeup remover cloth to remove my makeup once it’s broken down.


From this point, I like to make up my natural facial scrub more things you’ll find in your pantry.  Cornmeal and honey, yes cornmeal and honey- is a natural exfoliant and makes your skin feel exuberant… Here is how I make up the scrub:

  1. In a small bowl, combine the cornmeal, honey, and water.  Let it sit for about 2 minutes so the cornmeal absorbs the liquid.
  2. Gently massage your face and neck with the scrub
  3. Leave it for about 1 minute and then rinse it off with warm water

What you need:

  • 1/2 Tbs. Cornmeal
  • 1 Tbs. Honey
  • A bit of Water

Now you may or may not know how important it is to moisturize your skin.  This is such an important step that you do not need to skip at any time- Your skin needs to stay supple, which will help in warding off wrinkles, dry spots, and breakouts.  Let’s head back to my kitchen for the moisturizer I like to whip up a little bit of honey, olive oil, and lemon:

  1. In a small bowl combine all the ingredients and mix
  2. Apply to your face and neck making sure to massage up and out
  3. Allow the mixture to sit on your face for about 20 minutes, at this point I love to use my Nano Ionic Facial Steamer.  Then I use my makeup cloth to remove the product from my face to reveal glowing beautiful skin

What you need:

  • 1 Tbs. Honey
  • 1 Tbs. Olive Oil
  • A Squeeze of Lemon (a Natural skin brightener)


My final step is something that is just so healthy for your skin and it is natural, safe, clean herbal skincare, that is never tested on animals.  This product is one of the leading cosmetics and it is SMD Cosmetics Saromae Snail Serum Concentrate.  This product makes your skin glow because it is a natural hydrating solution.  This is a powerful natural herbal medicinal formulation that boosts cell regeneration and cell turnover.  The President of SMD Cosmetics understands the struggles of healthy skin and her journey to developing a product so excellent was driven from her own personal experience with issues of skin problems…  I had the great pleasure of meeting her a few years back during StyleCon NY and just to hear her story and the journey was powerful and I knew I wanted to try a product that promised to deliver so much, even for someone that has incredibly sensitive skin.  I can honestly say that I’ve fully endorsed this product have given it to my clients and family members to use and not one person has said anything different and they keep replenishing their personal supply.

For a limited time, SMD Cosmetics is hosting a very special offer of 50% off with code: SMDMOTHER50 make sure you take advantage of this offer while it last at 

I am looking forward to hearing what you all think of the product and I hope you love it as much as we do!!

Only did my brows and eyes the rest is all-natural NO filters and SMD Cosmetics

Article by: Sonya LaRae- Certified Image Consultant, Certified Relationship/Lifestyle Expert, MUA, Educator, and Motivational Speaker

#Health, #skincare #LaPazImageConsultants #skintips #LaPazBeautyBar #healthyskin #educator #Latina #Latinskincare #skinforallpeople #Makeup #makupjunky #mua #smdcosmetics #stayhome #staystrong #stayhealthy #stayhydrated

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Year-end Wrap-Up

Year end

Wow! Can you believe we’re about to close-out 2019 and usher in another year?  I mean it seems like we just launched into our year and it is now 2020.  With this being stated, we thought we would take a look back at our year here at LaPaz.  We kicked off our 2019 year with something different and inspirational for our stunning followers, which was  “Inspirational Tuesday’s,” that has been received with incredible feedback and positivity:

PhotoGrid_1572962465308 We didn’t know this would lead to such incredible interviews, speaking engagements and so much more.  From here we moved into our Lapazimageing Styling Sessions, where we imparted valuable information regarding dressing your body-type, style inspirations and do and don’ts:


We are on such a roll that we moved forward and landed a stunning partnership with a very talented Nail artist, by the name of Lida (unfortunately we’re no longer with).  This collaboration gave birth to some stunning creations that kept people talking and wanting more.


Crossing over in the new year we have a new nail salon home and stunning artist named Chrissy or Chrissy’s Woodhaven Nail Salon.  You thought Sonya LaRae’s nails were gorgeous well let’s just say she has totally up’d her nail game:


Now let’s move on to some of the fabulous brands that we partnered with and Sonya became one of the best brand ambassadors any company could ask for.  We have the pleasure of collaborating with Clean Skin Club- an organic, vegan and cruelty-free company.  These products are fabulous and have excellent benefits for your skin, the best part of our partnership we’ve secured you a 20% discount by using our code LaPaz01 at CleanSkinClub


Then we thought you all,  also needed makeup that is just as fabulous and stunning as all of our amazing LaPazions!  That lead to a great partnership with Mellow Cosmetics.  Again, Sonya LaRae launched into a full out campaign seeing if the products were as good as the claims that the company was making.  Well, she LOVED the products and again thinking about you all secured an amazing 15% discount, which you can get by using code: Mellow15 at MellowCosmetics


We also still brought attention to one of the most important charities to our entire team, which is The Leukemia and Lymphoma Society.  Team Lapazimageing raised well over $30,000.00 in the memory of our President/CEO-(Sonya) two nieces Desiree and Eleanor, that passed away exactly 9 months apart, from AML.  Our continued dedication moved our team to participate in Light the Night- Please donate any amount


From here we just kept the energy moving from NYFW, PFW, MFW, LFW and not to mention the Grammy’s, NFL Awards, The Makeup Show, Lion King premier, Independent Fashion Awards,  product launches and so much more:

This year has been amazing, unbelievable and beyond our expectations.  We lost an icon in the fashion industry, Mr. Karl Lagerfeld, which was truly a major blow.  We also lost our fur-baby Domingo, our Presidents boy who brought such joy to everyone that met him:


We thank you all for being so supportive, and always encouraging us to reach higher heights.  We look forward to our continued partnerships, new partnerships, collaborations and much more.

From our amazing President/CEO- Ms. Sonya LaRae and all of us here at LaPaz, we wish you all continued success in everything!


LaPaz Image Consultants

Where Everything is Fabulous!


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Fixed on Sobriety (Weight Loss)

Hey LaPazions, I know many when they see the word “Sobriety,”  they  automatically think you are speaking of either, someone addicted to drinking, drugs or even sex addicts.  I’m not speaking of any of these when I say “sobriety and weight loss.”   This post has a lot to do with me and my weekend, you see this weekend was very special for me due to two major occurrences:

  1. A special observance
  2.  Sip and Chat

I was so excited for both events, but as the dates drew closer I started pulling my wardrobe i.e. Professional Image Consultant (don’t read between the lines because, I’m going to fill in all the blank spaces).  I am very confident in my skin and I am one that believes beauty isn’t superficial, it is from deep within and I own every inch of it… What I am speaking on is this, I have stopped wanting to carry the extra weight on my body, I didn’t like most of my outfits that we pulled for the weekend, I found myself not loving the example (health wise) I am setting for my followers and those that I am mentoring.  I made a “Sober Commitment Agreement” with myself and decided to get real with my diet and choices..

I live a somewhat hectic life and schedule, which means I skip meals, grab what I can get, drink one too many coffee’s, snack on things that I shouldn’t and lastly eat at bad hours.. Yes, that is me Sonya LaRae.. LOL!!  My assistant just passed out after reading this.. Hey, I believe in being real not just with you or my clients but, much more for myself and holding myself accountable for my choices.  Here it is many times I don’t get photographed full-length waist up is always my go to choice because, you kind of have the “illusion” of not being that heavy .  Well LaPazions, here is a full-length picture of myself:textgram_1551572772Yes this is me and oh by the way I wear a LOT of black, but only because I love the color and I think it has become my uniform of choice…  LaPazions  today I am going to take up 7 Commandments to my journey via the fabulous Jillian Michael:

  1. DO NOT OVEREAT (EVEN HEALTHY FOODS):  “Weight maintenance and weight loss are about how much you’re taking in,” says Michael’s. “I don’t care how healthy the food is. Don’t overeat!” she stresses. Granted, healthier foods will do a better job of fueling your body, but at the end of the day, a calorie is a calorie.

2.  COUNT CALORIES – BUT NOT FOREVER:  While counting calories has a bad rap in some nutritional circles, Michael’s considers it to be absolutely essential if you’re trying to lose weight–and she doesn’t budge on that opinion. “You must know the calories,” she says. Michael’s also stated, “I can’t tell you how many times people come to me and they’re like, ‘I can’t lose weight.’ Or ‘I’ve plateaued.’ And then I look at the simple math and I’m like, dude!” While calorie requirements for weight loss are different for every person, Michael’s urges people to get an app to do the work for you—and once you get the hang of it, you can be conscious of the calories in your food without the technology.

3. READ LABELS AND MAKE EATING QUALITY, NUTRITIOUS FOOD YOUR NUMBER ONE PRIORITY: The bottom line is, it’s about the quality of your food. Get rid of the chemicals,” she says. “Read the label. You have to be proactive about your own health in every possible way. And if you don’t know what the hell it is, you probably shouldn’t be eating it.” Healthy food

I have to pause here and tell you all that number 4 has got to be the hardest thing in my diet and life to do:

4.   BE CONSISTENT WITH EXERCISE:  Now this has got to be Michael’s #1-rule for exercise is to be consistent. “Try to go at least four times a week, and try to get in at least four half-hour routines,” she says. “Consistency is critical.”   Look for me I’m just first trying to make it a twice a week consistent routine.. I use to be a swimmer and I swam everyday for years while in middle school – college.. My body was in great shape and  I felt great everyday, I want that feeling again energy!!

5.  DO A VERITY OF WORKOUTS THAT YOU LIKE:  I thought this was such a good suggestion by Michael’s, because it’s really true if you don’t like what you’re doing you will not keep doing it i.e. exercise and dieting.. LOL!!

I refuse to call my new sobriety a diet, I’m determine to look at it as a new way of living healthy and better than ever!!

6.  GIVE YOURSELF A TREAT:  Now don’t get excited reading that, this means that you get to have something that is good but, also not 900 calories…  This means don’t go cold turkey on your sobriety weight loss goal, give yourself permission to have something like a slice of pizza or a scoop of ice cream.. Just don’t go wild on your treating of self..

See I always remember that statement, “What you put in you is what you will get out”  We have to know that our selections are what either helps us to stay healthy or keeps us on our weight gain, unhealthy lifestyles:

Changing Diet

7. MOST IMPORTANTLY, IDENTIFY YOUR “WHY” AND WRITE IT DOWN:  I find this so important when I work with my clients.. You have to know why you’re changing your habits, so this way you can keep your changes and move forward in a healthy lifestyle..

I’m excited to be taking this journey and I hope in a few months I’ll repost another full-length picture and you’ll see the insane healthy lifestyle changes I’ve made..  I cannot wait to hear your feedback on this topic and to see what you’re doing to walk in your Weight loss Sobriety.


Sonya LaRae

Make sure you come and get social with us:

Sonya LaRae- Certified Lifestyle Coach, Certified Image Consultant, Educator, and Motivational Speaker










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This article is property of LaPaz Image Consultants and copyrights of LaPaz Image Consultants Blog © 2019.  It is prohibited by law to copy, add or release this information without signed authorization of the so said company herein listed in this article under the laws of The United States and Philadelphia, Pennsylvania Copyright Infringement Laws.

Ardell Magnetic Lashes

Ladies I am about to blow your mind with this review- you may be asking yourself how so?  Like this, I will NEVER  purchase another pair of lashes that have to be glued on, nor will I be going back to my girl for my lash extensions!!  Yup, you just read this correctly because, the magnetic lashes by Ardell are AMAZING.   

The Ardell lashes, that we are bring to you, are the Magnetic Accents that just make your eyes pop.  Let me tell you they look so natural, aren’t heavy , and they frame your eyes beautiful to add that little mystique.  I get more compliments wearing my Ardell Magnetic Lashes, then I have ever with the full-strip (glued), or my extensions.  I have to tell you the little tricks I’ve done that make them extremely easy to apply.20190404_133208

I apply mascara to my lashes 1st, which I’ve noticed it helps with the application process.  I place my top lash close to the rim of the lid, and because of the mascara, it helps them sit just on top.. I then place the bottom lash right under the top lash and you feel the magnets lock together, and Bam!! they are on and looking fabulous:

I’m really looking forward to hearing your thoughts and feelings on the products, and we would love to see your fabulous lashes on.  Please make sure you follow us on Instagram located at


Article by: Sonya LaRae – Certified Image Consultant







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This article is property of LaPaz Image Consultants and LaPaz Image Consultants Blog © 2019.  It is prohibited by law to copy, add or release this information without signed authorization of the so said company herein listed in this article under the laws of The United States and Philadelphia, Pennsylvania Copyright Infringement Laws.