To Prime or Not to Prime

Listen, I know how many of you are wondering should you prime before applying your makeup or shouldn’t you prime?   Here it is in a nutshell, all of us makeup artist will tell you it is very important that you prime your canvas (your face), prior to applying anything to your skin.

Think about it like this, if you were getting ready to paint your walls in your home, you would first need to prime them so the paint would go on smooth and it would cover any flaws…  Much like a primer, it does the something, where it camouflages any of the imperfections on your skin like fine lines or wrinkles.

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You see how flawless my makeup looks?  Like I said much of it starts with the way we prime and in my last post I told you all about my skincare regimen, which leads into the process…  Let’s talk about the reasons why makeup artists such as myself use primers for our clients as well as for ourselves.  Primers are applied to the face and sit for about 30 seconds before your foundation on clean, moisturized skin to create a barrier between your skin and your natural oils and your makeup.

My goto primer is from E.L.F. Cosmetics, Poreless Putty PrimerThis primer smoothes the skin and preps it with Squalane (Squalane- It balances oil production, providing just enough moisture to keep the skin clear and healthy.  Squalane oil also has powerful anti-aging properties and will help the skin age gracefully as well as anti-inflammatory benefits to help with skin conditions such as acne and eczema).

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Don’t skip this step it’s very important in making your foundation last all day.  This is our little secret that I just let you in on.  Why our makeup looks just applied after a long day of being on set, running meetings, meeting clients, and errands you name it we still look as if we just applied our makeup.

I will also tell you there are different types of Primers for skin-types.  I have a few in my makeup bag that I love, one that is a goto for my clients with oily skin is E.L.F. Beautifully Bare Luminous Matte Makeup Primer.  It brightens and plumps with Hyaluronic Acid and Collagen (gives a radiant, glowing complexion),  I also use the Matte Putty Primer it mattifies skin with Kaolin (is a clay mineral) Clay and White Charcoal (Perfect for those who want a shine-free matte complexion).

Now one last thing I want to leave you with HOW TO APPLY PRIMER: The best way to apply primer is with your fingers, its the best and easiest way to blend everything and get a seamless finish.  “A makeup brush will just drag the primer around.”  If you don’t really like to touch your skin with your fingers or you’re a germophobe, you can always use a slightly damp Beautyblender sponge.  Like I stated before, you need to allow your facial primer to dry for about 30 seconds, before layering anything on top in order to avoid disturbing the makeup.  TIP:  With any primer make sure it’s applied in a small dime-to-nickel-size amount and it’s fully blended in.

Try out a few see how they work for you and if you feel they don’t help, it may mean you just haven’t found the right facial primer for your skin type.

Stay Fabulous, Always Flawless!

Article by: Sonya LaRae- Certified Image Consultant, MUA, Certified Relationship/Lifestyle Expert, Educator, and Motivational Speaker

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